"Music Lane Open Lectute" has been held as a "place to learn to travel more freely in the new era of music. In the new season, We will open a lecture focusing on the training of digital marketers in the music field who can be immediately effective in the industry . As the structure of the music industry undergoes major changes, there is growing need for people with knowledge of both the music business and digital marketing. This is an opportunity for students to acquire thees skills in practical way while in Okinawa.(CEO Takahashi Wakita),which plans and operates the "Music Marketing Boot Camp", the curriculum is designed to introduce "music digital marketing skills" essential for the music business in an easy-to-understand and practical manner. Each social networking site and tools that help. maximize advertising effectiveness, such as DSP, TikTok, and YouTube, will be explored in detail, including case studies.

The program will consist of five classroom lectures, plus a video-based program, as well as practical skills while working on festival marketing in preparation for "Music Lane Festival Okinawa 2025" from music professionals to artists, students, and general music fans, this course is recommended for those who want to acquire a new way of looking at music.

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▼Music Lane Open Lecture 2024-25 "Music Marketing Boot Camp" in Okinawa Online Information Session

DATE：2024.6.27（Thu）・2024.7.11（Thu）

TIME：19:30〜20:30

​*Online (Participation is free of charge. ZOOM link will be sent to those who register)